{"product_id":"houn-ceremonial-matcha-uji","title":"High Ceremonial Matcha Houn, 20 g (Yanoen)","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHoun\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a high-ceremonial grade matcha powder sourced directly from Uji, Kyoto — the most renowned region for authentic Japanese matcha.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eAn exceptionally rich and expressive Uji matcha, Houn stands out for its deep umami character, pronounced sweetness, and distinctive roasted-nut aroma.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHoun has a full, silky body with very low astringency. Its flavour combines creamy nuttiness with subtle woody and lightly smoky nuances, creating a complex yet remarkably smooth profile. The finish is long, sweet, and deeply savoury. It is ideal for traditional matcha preparation (usucha \u0026amp; koicha) as well as a rich premium matcha latte.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eGrade: High-Ceremonial (for usucha, koicha \u0026amp; matcha latte)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eOrigin: Uji, Kyoto, Japan\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSweetness: 5\/5\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAstringency: 1\/5\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eColor: 5\/5\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eTaste Profile\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003ePowder aroma → milky walnut, subtle woody and roasted notes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWith water → pronounced umami, high sweetness, creamy nut character\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWith milk → smooth and full-bodied, with a sweet milky-walnut finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDeep, creamy, naturally sweet, and rich in umami.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eAuthentic Japanese Matcha – Direct from Uji\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWe work directly with a tea plantation in Uji, Kyoto and import matcha by air to the UAE to ensure maximum freshness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔ Authentic Japanese origin\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✔ Fresh monthly imports\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✔ Stored under temperature control\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAvailable with delivery across Dubai, UAE, and GCC countries.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Matcha Forest","offers":[{"title":"Default Title","offer_id":66882771288179,"sku":null,"price":270.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/4588\/8627\/files\/1_c2822fa4-ca0b-4d3a-8e35-c8f968e93abc.png?v=1792143322","url":"https:\/\/matchaforest-tea.ae\/products\/houn-ceremonial-matcha-uji","provider":"MatchaForest-tea","version":"1.0","type":"link"}