High Ceremonial Matcha Houn, 20 g (Yanoen)

Houn is a high-ceremonial grade matcha powder sourced directly from Uji, Kyoto — the most renowned region for authentic Japanese matcha.

An exceptionally rich and expressive Uji matcha, Houn stands out for its deep umami character, pronounced sweetness, and distinctive roasted-nut aroma.

Houn has a full, silky body with very low astringency. Its flavour combines creamy nuttiness with subtle woody and lightly smoky nuances, creating a complex yet remarkably smooth profile. The finish is long, sweet, and deeply savoury. It is ideal for traditional matcha preparation (usucha & koicha) as well as a rich premium matcha latte.

Product Details

Grade: High-Ceremonial (for usucha, koicha & matcha latte)
Origin: Uji, Kyoto, Japan

Sweetness: 5/5
Astringency: 1/5
Color: 5/5

Taste Profile

Powder aroma → milky walnut, subtle woody and roasted notes
With water → pronounced umami, high sweetness, creamy nut character
With milk → smooth and full-bodied, with a sweet milky-walnut finish

Deep, creamy, naturally sweet, and rich in umami.

Authentic Japanese Matcha – Direct from Uji

We work directly with a tea plantation in Uji, Kyoto and import matcha by air to the UAE to ensure maximum freshness.

✔ Authentic Japanese origin
✔ Fresh monthly imports
✔ Stored under temperature control

Available with delivery across Dubai, UAE, and GCC countries.